A video footage can be expensive because it is a product. Contributors have put in time, resources and expertise to create it. Since it is personal work, they can give a right price for it just as much as you have the right to buy it. But, that does not mean that you should go beyond your budget. You can also find cheap stock footage for commercial purposes. It can solve the problem you are having with expensive video footage.
Cheap stock footage is a really good option if you are creating a low-cost project. It helps you save time and money. Stock photo agencies already put a set of video clips on a package so you do not have to spend more money getting each clip. It also saves you time from searching for these various clips. Agencies have put them all together so you can easily integrate them in your video because they already match one another.
There is a wide range of cheap stock footage available for commercial purposes. Typically, its production standards are high so they can be integrated into high quality productions. In fact, many camera packages used for stock footage can cost more. Every single element in the footage must also be cleared for use. For instance, a video of woman shaking hands with another requires the necessary releases for both model and property.
Lots of time and effort have been put into creating and marketing a cheap stock footage. It offers a great deal as it is faster and cheaper than other video footages. If it’s a good stock footage, it should cost more. If you are looking for exclusivity, you should expect to pay more than the average price you see on stock photo agencies – considering that they can only be used once. Here are some equipment and resources needed to create a good cheap stock footage:
- Travel time and related costs to carry equipment and staff
- Camera, lights and other equipment used to capture video
- Models, sound guy, perhaps a director
- Film editor
- Post-production activities such as color grading
- Legal and insurance fees
- Storage costs
If you are looking for a good stock footage, there are a number of them in stock photo agencies. They are affordable, too. Of course, they cost more than a stock photo because, well, they are video clips. Do not think about getting them illegally. Just remember the equipment and resources required to create a good footage. You do not want to rob the artists of their hard work. Besides, you can face serious legal damages if you do.
Finding a cheap stock footage for commercial purposes should not be a difficult task – as long as you get them from the right source.